Undergraduate Certificate in Social Media Marketing for Retail

Overview

Learning outcomes

Course content

• 1
  Introduction to Social Media Marketing

• 2
  Digital Marketing Fundamentals

• 3
  Consumer Behavior in Retail

• 4
  Content Creation and Strategy

• 5
  Social Media Analytics

• 6
  Engagement and Community Management

• 7
  Paid Advertising on Social Media

• 8
  Branding in the Digital Age

• 9
  Influencer Marketing Strategies

• 10
  Ethics and Compliance in Social Media Marketing

• 11
  Introduction to Social Media Marketing

• 12
  Consumer Behavior for Retail

• 13
  Digital Marketing Strategy

• 14
  Content Creation and Curation

• 15
  Social Media Advertising

• 16
  E-commerce Fundamentals

• 17
  Brand Management

• 18
  Customer Relationship Management

• 19
  Analytics and Reporting

• 20
  Legal and Ethical Considerations in Social Media Marketing

Duration

The programme is available in two duration modes:
Fast track - 1 month
Standard mode - 2 months

Course fee

The fee for the programme is as follows:
Fast track - 1 month: GBP £140
Standard mode - 2 months: GBP £90