Postgraduate Certificate in Brand Management for Retail

Overview

Learning outcomes

Course content

• 1
  Brand Strategy Development

• 2
  Consumer Behavior and Insights

• 3
  Retail Brand Positioning

• 4
  Integrated Marketing Communications

• 5
  Digital Branding and E-commerce

• 6
  Brand Performance Measurement

• 7
  Retail Experience and Customer Journey

• 8
  Visual Merchandising and Brand Identity

• 9
  Brand Equity and Valuation

• 10
  Sustainability in Brand Management

• 11
  Brand Strategy and Planning

• 12
  Consumer Behavior and Retail Marketing

• 13
  Retail Branding and Communication

• 14
  Digital Marketing for Retail Brands

• 15
  Retail Merchandising and Visual Merchandising

• 16
  Brand Experience Management in Retail

• 17
  Retail Analytics and Performance Measurement

• 18
  Brand Innovation and New Product Development for Retail

• 19
  Ethical and Sustainable Brand Management in Retail

• 20
  International Retail Brand Management

Duration

The programme is available in two duration modes:
Fast track - 1 month
Standard mode - 2 months

Course fee

The fee for the programme is as follows:
Fast track - 1 month: GBP £140
Standard mode - 2 months: GBP £90