Professional Certificate in Luxury Automotive Brand Management

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Overview

Learning outcomes

Course content

Brand Identity Development

Market Analysis and Strategy

Consumer Behavior in the Luxury Automotive Sector

Digital Marketing and Social Media Management

Luxury Automotive Product Management

Retail and Distribution Channels in the Luxury Automotive Industry

Luxury Automotive Branding and Communications

Customer Relationship Management in Luxury Automotive

Brand Performance Evaluation

Global Trends in Luxury Automotive Industry.

Duration

The programme is available in two duration modes:
Fast track - 1 month
Standard mode - 2 months

Course fee

The fee for the programme is as follows:
Fast track - 1 month: GBP £149
Standard mode - 2 months: GBP £99