Postgraduate Certificate in Market Research and Analysis

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Overview

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Learning outcomes

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Course content

1

Research Methods in Market Analysis

2

Consumer Behavior and Decision Making

3

Data Collection and Analysis

4

Market Segmentation and Targeting

5

Marketing Research Ethics and Regulations

6

Competitive Analysis and Benchmarking

7

Brand Management and Positioning

8

Quantitative Research Techniques

9

Qualitative Research Methods

10

Business Intelligence and Market Trends

Duration

The programme is available in two duration modes:
Fast track - 1 month
Standard mode - 2 months

Course fee

The fee for the programme is as follows:
Fast track - 1 month: GBP £140
Standard mode - 2 months: GBP £90

Career Path

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Key facts

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Why this course

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Frequently asked questions

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This certificate course teaches advanced techniques for conducting market research and analysis to inform business decisions and strategies.

Showcase your achievement with a professional certificate upon successful course completion.