Postgraduate Certificate in Digital Marketing Strategy

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Overview

Learning outcomes

Course content

Strategic Marketing Planning

Digital Branding and Content Strategy

Consumer Behavior in the Digital Age

Social Media Marketing

Data Analytics for Marketing Decision Making

Search Engine Optimization

Email Marketing and Automation

E-commerce Strategy and Implementation

Mobile Marketing

Digital Marketing Metrics and ROI.

Duration

The programme is available in two duration modes:
Fast track - 1 month
Standard mode - 2 months

Course fee

The fee for the programme is as follows:
Fast track - 1 month: GBP £140
Standard mode - 2 months: GBP £90