Professional Certificate in Strategic Marketing Management

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Overview

Learning outcomes

Course content

Market Research and Analysis

Brand Management and Development

Consumer Behavior and Psychology

Digital Marketing Strategy

Pricing Strategies and Tactics

Integrated Marketing Communications

Sales Management and Distribution

Strategic Marketing Planning

Competitive Analysis and Positioning

Marketing Metrics and Analytics

Duration

The programme is available in two duration modes:
Fast track - 1 month
Standard mode - 2 months

Course fee

The fee for the programme is as follows:
Fast track - 1 month: GBP £140
Standard mode - 2 months: GBP £90