Undergraduate Certificate in Market Research

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Overview

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Learning outcomes

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Course content

1

Research Fundamentals

2

Data Collection and Analysis

3

Consumer Behavior

4

Marketing Strategies

5

Market Segmentation

6

Survey Design

7

Qualitative Research Methods

8

Quantitative Research Methods

9

Ethics in Market Research

10

Marketing Analytics

11

Introduction to Market Research

12

Research Design and Methodology

13

Consumer Behavior Analysis

14

Data Collection and Analysis

15

Market Segmentation Strategies

16

Marketing Research Tools and Techniques

17

Market Trends and Forecasting

18

Ethical Issues in Market Research

19

Brand and Product Development

20

Marketing Communication Strategies

Duration

The programme is available in two duration modes:
Fast track - 1 month
Standard mode - 2 months

Course fee

The fee for the programme is as follows:
Fast track - 1 month: GBP £149
Standard mode - 2 months: GBP £99

Career Path

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Key facts

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Why this course

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Frequently asked questions

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A foundational program focusing on market research fundamentals, data analysis, and consumer behavior to prepare students for marketing careers.

Showcase your achievement with a professional certificate upon successful course completion.