Postgraduate Certificate in Social Media and Public Relations

Overview

Learning outcomes

Course content

• 1
  Digital Communication Strategies

• 2
  Social Media Analytics

• 3
  Crisis Communication Management

• 4
  Content Creation and Storytelling

• 5
  Ethics in Social Media and Public Relations

• 6
  Social Media Strategy

• 7
  Public Relations Principles

• 8
  Content Creation and Curation

• 9
  Crisis Communication

• 10
  Analytics and Measurement

• 11
  Influencer Marketing

• 12
  Online Reputation Management

• 13
  Social Media Advertising

• 14
  Community Management

• 15
  Branding and Identity

• 16
  Social Media Strategy and Planning

• 17
  Content Creation and Curation

• 18
  Digital Marketing and Advertising

• 19
  Crisis Communication Management

• 20
  Social Media Analytics and Measurement

• 21
  Influencer Marketing and Brand Partnerships

• 22
  Community Management and Engagement

• 23
  Ethics and Legal Issues in Social Media

• 24
  Public Relations Principles and Practices

• 25
  Integrated Marketing Communications.

• 26
  Social Media Strategy

• 27
  Public Relations Principles

• 28
  Digital Content Creation

• 29
  Crisis Communication Management

• 30
  Brand Reputation Management

• 31
  Influencer Marketing

• 32
  Media Relations

• 33
  Analytics and Measurement

• 34
  Ethics in Social Media

• 35
  Integrated Marketing Communications

Duration

The programme is available in two duration modes:
Fast track - 1 month
Standard mode - 2 months

Course fee

The fee for the programme is as follows:
Fast track - 1 month: GBP £140
Standard mode - 2 months: GBP £90