Professional Certificate in Social Media Metrics and Performance Evaluation

Overview

Learning outcomes

Course content

• 1
  Introduction to Social Media Metrics

• 2
  Data Collection and Analysis Techniques

• 3
  Performance Evaluation Frameworks

• 4
  Social Media ROI Measurement

• 5
  Strategic Reporting and Insights

• 6
  Introduction to Social Media Metrics

• 7
  Understanding Key Performance Indicators (KPIs)

• 8
  Data Collection Techniques for Social Media

• 9
  Analyzing Engagement Metrics

• 10
  Measuring Reach and Impressions

• 11
  ROI in Social Media Campaigns

• 12
  Tools and Software for Social Media Analytics

• 13
  Creating Effective Reporting Dashboards

• 14
  Case Studies in Social Media Performance

• 15
  Ethics and Best Practices in Data Analysis

• 16
  Social Media Analytics Fundamentals

• 17
  Key Performance Indicators for Social Media

• 18
  Measuring Social Media Engagement

• 19
  Understanding Social Media Metrics

• 20
  Social Media Monitoring Tools

• 21
  Data Analysis for Social Media

• 22
  Interpreting Social Media Reports

• 23
  Optimizing Social Media Campaigns

• 24
  ROI Measurement in Social Media

• 25
  Social Media Performance Evaluation

Duration

The programme is available in two duration modes:
Fast track - 1 month
Standard mode - 2 months

Course fee

The fee for the programme is as follows:
Fast track - 1 month: GBP £140
Standard mode - 2 months: GBP £90