Undergraduate Certificate in Data-Driven Social Media Strategies

Overview

Learning outcomes

Course content

• 1
  Foundations of Social Media Analytics

• 2
  Content Creation and Curation for Social Media

• 3
  Data Visualization Techniques for Social Media Insights

• 4
  Social Media Advertising and Campaign Management

• 5
  Ethics and Privacy in Social Media Data Usage

• 6
  Foundations of Social Media Analytics

• 7
  Consumer Behavior in Digital Environments

• 8
  Content Creation and Curation Strategies

• 9
  Data Visualization for Social Media Insights

• 10
  Social Media Campaign Planning and Execution

• 11
  Measuring Engagement and ROI in Social Media

• 12
  Ethics and Privacy in Social Media Data

• 13
  Emerging Trends in Social Media Technologies

• 14
  Social Listening and Sentiment Analysis

• 15
  Strategic Brand Management in Social Media

• 16
  Social Media Analytics

• 17
  Content Strategy

• 18
  Data Visualization

• 19
  Influencer Marketing

• 20
  Digital Marketing Metrics

• 21
  Social Media Advertising

• 22
  Audience Segmentation

• 23
  Campaign Optimization

• 24
  Brand Monitoring

• 25
  Data-Driven Decision Making.

Duration

The programme is available in two duration modes:
Fast track - 1 month
Standard mode - 2 months

Course fee

The fee for the programme is as follows:
Fast track - 1 month: GBP £140
Standard mode - 2 months: GBP £90