Professional Certificate in Social Media Engagement and Community Building

Overview

Learning outcomes

Course content

• 1
  Social Media Strategy and Planning

• 2
  Content Creation for Engagement

• 3
  Building Online Communities

• 4
  Measuring Social Media Impact

• 5
  Crisis Management in Social Media

• 6
  Introduction to Social Media Strategies

• 7
  Community Engagement Fundamentals

• 8
  Content Creation for Social Media

• 9
  Building and Managing Online Communities

• 10
  Social Media Analytics and Metrics

• 11
  Crisis Management in Social Media

• 12
  Ethics and Best Practices in Social Media

• 13
  User-Generated Content and Crowdsourcing

• 14
  Social Media Advertising and Promotion

• 15
  Measuring Impact and ROI in Social Media

• 16
  Social Media Strategy Development

• 17
  Community Building Techniques

• 18
  Content Creation and Curation

• 19
  Engagement Analytics and Metrics

• 20
  Influencer Marketing

• 21
  Crisis Communication Strategies

• 22
  Social Media Advertising

• 23
  Digital Storytelling

• 24
  Social Media Platform Management

• 25
  Legal and Ethical Considerations in Social Media Engagement

Duration

The programme is available in two duration modes:
Fast track - 1 month
Standard mode - 2 months

Course fee

The fee for the programme is as follows:
Fast track - 1 month: GBP £140
Standard mode - 2 months: GBP £90