Undergraduate Certificate in Social Media Management and Strategy

Overview

Learning outcomes

Course content

• 1
  Introduction to Social Media Platforms

• 2
  Content Creation and Curation

• 3
  Social Media Analytics and Measurement

• 4
  Digital Marketing Strategies

• 5
  Community Engagement and Management

• 6
  Introduction to Social Media Management

• 7
  Content Creation and Curation

• 8
  Social Media Analytics

• 9
  Digital Marketing Fundamentals

• 10
  Community Engagement Strategies

• 11
  Social Media Advertising

• 12
  Crisis Communication in Social Media

• 13
  Ethics and Law in Social Media

• 14
  Developing a Social Media Strategy

• 15
  Measuring Social Media ROI

• 16
  social media marketing fundamentals

• 17
  content creation and curation

• 18
  social media analytics

• 19
  community management

• 20
  paid social advertising

• 21
  branding and social media

• 22
  influencer marketing

• 23
  crisis communication in social media

• 24
  social media strategy development

• 25
  ethics in social media management

• 26
  Social Media Marketing Fundamentals

• 27
  Content Creation and Curation

• 28
  Social Media Analytics

• 29
  Community Management

• 30
  Influencer Marketing

• 31
  Paid Social Media Advertising

• 32
  Strategic Planning for Social Media

• 33
  Crisis Management in Social Media

• 34
  Mobile and Video Marketing

• 35
  Legal and Ethical Issues in Social Media.

Duration

The programme is available in two duration modes:
Fast track - 1 month
Standard mode - 2 months

Course fee

The fee for the programme is as follows:
Fast track - 1 month: GBP £140
Standard mode - 2 months: GBP £90