Undergraduate Certificate in Experiential Marketing Tactics

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Overview

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Learning outcomes

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Course content

1

Introduction to Experiential Marketing

2

Consumer Behavior in Experiential Contexts

3

Designing Engaging Brand Experiences

4

Measurement and Evaluation of Experiential Campaigns

5

Digital Tools for Experiential Marketing

6

Introduction to Experiential Marketing

7

Consumer Behavior and Engagement

8

Designing Immersive Experiences

9

Digital Marketing Strategies

10

Measurement and Analytics in Marketing

11

Consumer Behavior and Decision Making

12

Brand Strategy and Positioning

13

Digital Marketing and Social Media

14

Event Planning and Execution

15

Promotions and Sales Techniques

16

Market Research and Analysis

17

Customer Relationship Management

18

Experiential Marketing Campaigns

19

Public Relations and Sponsorship

20

Integrated Marketing Communications

Duration

The programme is available in two duration modes:
Fast track - 1 month
Standard mode - 2 months

Course fee

The fee for the programme is as follows:
Fast track - 1 month: GBP £149
Standard mode - 2 months: GBP £99

Career Path

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Key facts

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Why this course

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Frequently asked questions

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The Undergraduate Certificate in Experiential Marketing Tactics equips students with skills to create impactful, engaging marketing experiences and strategies.

Showcase your achievement with a professional certificate upon successful course completion.